Your Vision. Our Purpose.
Texas DPS Credit Union is excited to announce the launch of our updated brand through our new website! Learn more about how we started the process and why we chose the new logo, tagline and colors.
Texas DPS Credit union started its branding journey in 2017 because our outward appearance, vision and mission no longer reflect the growth and change the credit union had experienced over the past few years. The Board of Directors and executive team had important decisions to make about the direction of the credit union, who we are, and what are purpose is.
Through this process, a new logo and tagline were created. The new logo is made up of three arches, each representing our membership, the credit union and the community we serve throughout the state of Texas. The three arches also symbolize the vision that drives our credit union, Educate. Enhance. Empower.
The bright colors of the new logo represent our forward moving spirit, confidence and knowledge as well as our integrity to help members reach their financial goals.
Along with the new logo, we created a new tagline. Your vision. Our purpose. This tagline whole‐heartedly represents why we are here as a credit union. Our purpose each and every day is to help our members achieve their vision. Whether they are on the path to saving, buying a new car or planning for retirement, we are here to be a financial resource for every step of the way.
We want to thank all of our members for their continued support over the last 65 years. The credit union has seen a lot of change and growth and we are excited to see what the future holds!